Barber Price List Template: What to Put on Your Shop's Menu
Published · By the LaunchKit team · How these guides are written
Our guides are educational only, not legal, tax, or accounting advice. Rules vary by state and locality, so confirm the details with the agency that covers your area.
TL;DR: A good barber price list is short, readable from the chair, and honest about what pushes a price up. List each service with its time and price, group them (cuts, beard, shaves, add-ons), set every price from your own hourly rate, and say "from" only when you also say why. Review it whenever your costs change.
What a barber price list has to do
A barber menu works in three places at once. A walk-in reads it in the window. A client reads it from the chair while waiting. A new client reads it on your booking page or social profile before they ever come in.
In all three places the reader wants the same thing: find the service, see the price, decide. So the best barber price list is not the fanciest. It is the one a person can read in ten seconds.
That means:
- One page.
- Clear groups.
- One price per line, or a clear "from" price with the reason.
- No fine print hiding the real cost.
How to set each price
Don't copy the shop down the street. Their rent, their chair count and their speed are not yours. Start from your own numbers.
Step 1: Find your hourly floor
Add up what the business costs you each month: chair rent or your share of the space, insurance, tools and blades, products, software, card fees, and what you need to pay yourself. Divide by the hours you actually spend cutting, not the hours the door is open.
That is your floor. Every service has to earn at least that rate for the time it takes.
Example, with round numbers for illustration only. Use your own.
- Monthly costs plus your pay: $4,000
- Hours actually in the chair with a client: 100
- Floor: $4,000 ÷ 100 = $40 per hour
Step 2: Time every service honestly
Time the full service: greeting, consultation, the cut, cleanup, payment, and sweeping up before the next client. A "30-minute" fade that really ties up the chair for 45 minutes is a 45-minute service.
At a $40 floor, a 45-minute service needs to bring in at least $40 × 45 ÷ 60 = $30. That is the floor, before product cost and profit.
Step 3: Add product cost where it matters
A hot towel shave uses towels, lather, pre-shave oil and aftershave. A basic clipper cut uses far less. Add the real product cost to the services that use more, so it doesn't vanish inside your hourly rate.
Step 4: Check against your local market
Now look at three or four shops near you with a similar setup. Compare like for like. If your price comes out well above theirs, look for time you can save before you cut the price. If it comes out well below, you may be underpricing your skill.
Our guide to pricing small-business services walks through this cost-first method step by step.
"From" prices: when to use them
Some services vary. Long hair takes longer. A first beard shape-up takes longer than a maintenance trim.
A "from" price is fine if it's honest. Say what pushes the price up, right on the menu:
- "Long hair cut — from $X (longer or thicker hair may take more time)"
- "Beard shape-up — from $X (first visit or full reshape costs more)"
Then tell the client the real price before you start. A surprise at the register costs you more than the extra dollars are worth.
The FTC's advertising guide for small businesses makes the point that price claims need to be truthful, the same as any other claim. Our truthful advertising checklist turns that into a short pre-publish check for your menu and posts.
Layout tips that help clients choose
- Put the most-booked service first. Usually the standard cut.
- Show combos as a combo. "Haircut + beard trim" on its own line is easier than asking clients to add two prices.
- Show time next to price. "Skin fade, 45 min" helps clients book the right slot.
- Use one font, one price column. Prices should line up so the eye can scan down.
- Leave white space. A crowded board looks cheaper, not fuller.
- Date it privately. Keep a note of when you last changed prices so you know when to review.
Where to post your price list
- Printed at the front desk and at each station.
- In the window, if walk-ins matter to you.
- On your booking page, with the same names and prices.
- On your social profiles, as an image or a pinned post.
Keep every copy the same. If the window says one price and the booking page says another, the client will hold you to the lower one, and you'll have an awkward conversation at the register.
When to review your prices
Look at the list when:
- Your rent or chair rent changes.
- Product or blade costs change.
- You add a service or drop one.
- Your book is full weeks ahead (a sign you may be under-priced).
Many shops review once or twice a year. The right rhythm is whatever stops your prices drifting away from your costs.
Local rules to check
Barbering is a licensed trade in many places, and rules on shop setup, posting licenses and pricing displays can come from the state, county or city. This guide does not cover those rules. Check with your state barber board and your city or county before you open or change how you display prices. The SBA's page on licenses and permits is a good place to start, and our guide to business licenses and permits in the US gives a search order. If you rent a chair, see Do I Need My Own License to Rent a Booth or Chair?
Tools that help
The Barber Shop Price List & Service Menu ($4.99) is a one-page menu you edit yourself. You get an editable HTML version that opens in any web browser, an editable Word version, and a How-to-Use Guide PDF that shows how to edit and print it on US Letter.
If you want to work out the numbers first, the Barber Shop Pricing Calculator ($14.99) is an Excel workbook with a Service Pricing tab for your hourly rate, service time and material costs, a Quote Builder, a Job Log, an Expenses tab and a Dashboard. It comes with a barber service list to start from.
FAQ
What should be on a barber price list?
Your services grouped into cuts, beard, shaves and add-ons, each with a price and ideally the time it takes. Add combos as their own line and explain any "from" prices.
How do I decide what to charge for a haircut?
Work out your hourly floor from your monthly costs and the hours you really spend cutting. Multiply by the real time for each service, add product cost, then check against local shops.
Should a barber menu show prices online?
Showing the same prices online and in the shop helps clients book without calling and avoids disputes at the register. Keep every copy matching.
How often should a barber shop update prices?
Whenever your costs change or you add services. Many shops review once or twice a year.
Sources
Checked October 29, 2026.
- FTC, "Advertising FAQ's: A Guide for Small Business" (price claims are held to the same truthfulness standard as other claims)
- SBA, "Apply for licenses and permits"
This is general information, not legal, tax or financial advice. Licensing and pricing-display rules vary by state, county and city. Check your local requirements.
Related LaunchKit products